ABOUT STORE
Let us embark on a wonderful journey, traveling through time back to the year 2020, when "bmjade" was born, founded by a passionate lover of jewelry art - Chenghong (bmjade). This is a brand story filled with beauty and dreams.Between 2020, Chenghong arrived in Kunming, a magical place with a perennial spring, bordering Myanmar, and abundant in precious gemstones. With unwavering dedication to the mining and processing of gemstones, Chenghong set sail in this industry, where each gemstone filled him with awe and each piece of jewelry enchanted him.However, fate dealt a heavy blow in 2020-3, shaking Chenghong's soul. His father passed away due to heart disease, and he missed the chance to see his father one last time, leaving him with deep regret and sorrow. Yet, this loss compelled him to reevaluate the meaning of life and strengthened his determination to pursue his dreams.
Fueled by the pursuit of beauty and love for jewelry, Chenghong decided to infuse his dreams into the foundation of a brand. He aspired to change people's perception of fashion and the world around them, allowing everyone to discover their unique selves through stories and jewelry. Thus, "bmjade" came into existence, named after its founder Chenghong, symbolizing the realization of beautiful dreams.
"bmjade" encompasses a diverse range of products, including jade, crystals, and 18K gold jewelry. Each item is personally crafted by Chenghong, who meticulously selects the finest materials, infusing them with soul and passion to create dazzling masterpieces.
The brand's philosophy goes beyond outward beauty, emphasizing the perfect fusion of substance and craftsmanship. "bmjade" constantly pursues higher quality standards, seeking perfection for each gemstone and jewelry piece, ensuring that everyone who wears "bmjade" feels exceptionally precious and unique.
"bmjade" is not merely a jewelry brand; it serves as Chenghong's medium to convey beauty and dreams to the world. The core value of the brand lies in helping people